A fun fact for you. Did you know that Honey never expires. Because of its chemical composition honey never spoils. 5,000 year old honey has been found and it is still edible, but honey has to be natural and sealed properly to enjoy its long lifespan. Isn’t that amazing. Coming back to today's topic…samples. I love samples. Getting them, trying them on and deciding whether they result in a purchase or no, is so thrilling and an effortless way to tempt customers. How important are samples to you?